Crafting unique brand identities & company logo designs

BRAND IDENTITY DESIGN SERVICES

We craft compelling brand identities that resonate, captivate, and endure. As a premier digital marketing agency, we specialise in elevating your website and other marketing materials through impactful and unique brand identity design solutions.

Creating an identity is like choosing a signature outfit for your brand. It’ll set you apart from your competitors, drive customer loyalty and better represent the people behind the business.

An understanding of your business and target market is all it takes for us to jump-start your identity, re-vamp your brand’s image, and give your company a fresh new feel.

Why Brand Identity Matters for Entrepreneurs and SMEs

In today’s competitive landscape, establishing a strong brand identity is paramount for entrepreneurs and small to medium-sized enterprises (SMEs). It’s not just about a nice logo; it’s about crafting a cohesive visual system & language that communicates your brand’s core values, mission, and uniqueness to your target audience.

A compelling brand identity sets you apart, fosters trust, and creates lasting connections with potential customers, paving the way for sustainable growth and success.

As a creative agency, the importance of the brand is at the centre of everything we do. If you already know what you’re looking for, drop us a line and we’ll discuss our branding services in more detail. We look forward to adding your brand to our list of successful projects!

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Brand Strategy Services

We understand the significance of brand recognition and loyalty in driving business growth. That’s why we also offer a full brand strategy service.

A great new logo, colour palette and font selection might just be enough for the small business owner, and of course, we are more than happy to help with those requirements. But for those who are running larger businesses, you’ll need a branding solution which delivers a clear competitive advantage. In this case, we offer a brand development service that aims to position your company and products as true leaders within an increasingly competitive market.

Our comprehensive brand strategy service includes:

Discovery Workshop: We delve deep into understanding your business, target audience, and business sector, discussing important factors such as business goals and your future marketing strategy.
Brand Strategy Report: A refined distillation of the discovery workshop combined with our own market research to help devise a strategic roadmap for your brand’s identity.
Stylescapes: Comprehensive brand style guides that can be applied across all branded materials and marketing campaigns.
Branded Elements: Confirmation of key brand elements, including typography (chosen fonts), colour schemes (primary and secondary palettes) and design motifs (any icons or elements are not a part of the logo themselves).
Brand Guidelines: A comprehensive brand guidelines document that serves as a blueprint for maintaining consistency in your brand’s visual representation across all touchpoints.

A full brand audit should be seen as an investment. It’s a holistic approach to delivering a brand that will compete with industry leaders and leave a lasting impression.

You can read more about our brand strategy service here.

Brand Strategy

why LWDA?

“Greg and the team at LWDA did amazing work for our new venture. They helped developed a logo, create a world class website, and value-added input into our brand strategy and story. “

Marco Vetrone

Digital Gravity Partners

Choosing a Good Branding Agency

Great branding comes from understanding what your business stands for. Our teams’ big agency experience with small agency fees allows us to deliver a high-quality AND affordable range of brand design services.

Not only can we develop a range of logo options for you, but we can also apply your new brand identity to business cards, letterheads and other marketing material. Not to mention your new website, because if you’re in the market for a new website design to help promote your products and services, you’ll want to make sure that your brand is up to scratch.

Why choose LWDA as your digital marketing agency?

Tailored Solutions: We don’t believe in one-size-fits-all approaches. Each brand identity we craft is unique, catering specifically to your brand’s personality and objectives.
Expertise & Innovation: Our team of graphic designers blend creativity with industry insights, staying ahead of design trends to deliver innovative solutions.
Client Collaboration: Your vision is our inspiration. We prioritise open communication and a collaborative approach to ensure your brand identity reflects your aspirations.
Measurable Impact: We measure success not just by aesthetics but also by the impact our designs have on brand awareness and growth.

Transform your business with a distinctive brand identity that stands the test of time. Contact us today and take the next step towards a unique and impactful brand presence.

If you’re still undecided and need to see more, feel free to review our case studies below and then get in touch to discuss your requirements.

Contact LWDA

Need a new logo or Brand Identity?

Thank you for taking the time to visit us today and read about our logo & brand identity design services. If you’re looking to reinvigorate your brand with a stylish logo solution and supporting brand guidelines, we’re here to help.

We create brand identities and custom logo designs for all kinds of clients. From entrepreneurs and startups to SMEs, we’ll work with you to find the right mark that gives your brand the competitive edge it needs.

We’re always happy to discuss new projects and provide quotes where required. So if you’re ready to elevate your brand with a unique identity that perfectly targets your ideal customer, fill out this form and we’ll be in touch shortly.

Otherwise, drop us a line at 020 3297 7493 or schedule a meeting here via Zoom, Skype, Teams or Google Meet and we’ll be happy to join you for a chat.

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Brand Identity Design: FAQs

Here are answers to some of the most common questions clients ask us about brand identity design. If you have a specific question that’s not covered here, feel free to reach out—we’re here to help!

Brand identity design encompasses all the visual and strategic elements that represent your business, such as your logo, colour scheme, typography, and overall look and feel. It’s essential because it builds brand recognition, communicates your values, and helps you stand out in a competitive market. A strong brand identity is the foundation of successful marketing and customer relationships.

Branding is the process of creating a cohesive message that represents your company, including mission, voice, and values. Brand identity is the visual and tangible part of branding—the elements that customers interact with and recognize. Together, branding and brand identity create a complete brand experience.

Our brand identity design process typically starts with an in-depth consultation to understand your goals, audience, and vision. We then conduct research and brainstorming, develop design concepts, gather your feedback, and refine until we have a cohesive identity that aligns with your company values. We also provide brand guidelines to ensure consistency across all your marketing efforts.

The timeline depends on the scope of the project and your specific needs. On average, a full brand identity design takes 4-8 weeks, from initial consultation to final delivery. We prioritise quality and take the time needed to create a lasting identity that reflects your brand perfectly.

Our packages are tailored to meet different business needs but typically include logo design, colour palette, typography, iconography and other agreed visual elements, plus a brand guideline document. Additional services, like website design, social media assets, illustrations and promotional materials can also be added.

Brand guidelines are a set of rules that outline how your brand identity should be used across different platforms. They cover everything from logo usage to colour schemes, typography, and tone of voice. This document is essential for maintaining consistency and ensuring that your brand’s appearance and message stay cohesive across all your marketing channels. At the cheaper end of the spectrum, we provide a brand style guide that covers the basics, but if you are looking for a more in-depth document that covers elements such as print advertising, social media elements and more, then we would discuss your exact requirements before starting the project

The cost varies depending on the scope and specific needs of your project. We offer flexible packages to suit different budgets, from startups needing foundational branding to established businesses seeking a complete brand refresh. During our initial consultation, we’ll provide you with a custom quote based on your requirements.

Absolutely. We work with many clients who already have an established brand identity but want to modernise or re-align it with a new business direction. Our design team will assess your current identity and work with you to refresh or reimagine it, ensuring it’s a seamless transition for your customers. We often refer to this specific service as Brand Evolution.

Definitely! We believe in a collaborative approach and value your input throughout the design process. We’ll present you with concepts and gather your feedback at each stage, ensuring the final brand identity is one that resonates with your vision and aligns with your goals.

We’re passionate about creating brand identities that truly reflect the heart of each business. Our team combines industry expertise, creativity, and strategic insight to deliver designs that not only look great but drive real results. Our personalised approach ensures that we understand your unique brand vision, and we’re dedicated to exceeding your expectations at every step.